Updated: Nov 19, 2022
Digital Marketing has gained enormous power as a result of the increased accessibility and cost of electronic media. The primary goal of any business is to attract as many clients and customers as possible. Marketing is the key to attracting them and generating leads. We've been driven into it by the COVID-19 pandemic. As a result, businesses were forced to switch to a digital model in order to survive. Turn-off business to digital is both productive and cost-effective as a result of this quick transition. Businesses will continue to profit from this trend in the coming year. Most businesses attempt to expand by generating more leads and then persuading people to purchase their goods or services.
So, let us see the reasons why digital marketing is important to your business.
1. Meet the customer where they are.
The net has emerge as an quintessential device for nearly any customer creating a decision. Today the standard net consumer spends extra than forty percentage in their waking existence on-line.
The quantity of time we spend on-line keeps to climb too, with the each day common growing via way of means of four mins in line with day (+1.zero percentage) during the last year.That may not sound like a big increase, but added up across the world’s entire internet users, those 4 extra minutes per day should equate to more than 5 billion additional days of internet use in 2022.
Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services.
2. Your competitors are already doing it
If you’re wondering why digital marketing is important, the answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to offer.
If you want your business to compete with others, you have to do what your competitors are doing and you have to do it better. By neglecting digital marketing, you’re already dropping behind your competition.
To keep up with your competitors, you must invest in digital marketing.
3. Levels the Playing Field for Small Business
You’ve seen it happen before. A huge company like Walmart comes to town and wipes out 100’s of local specialty shops.
Starbucks rolls in and mom and pop coffee and bagel shops close down.
We’ve seen the online equivalent of this with Amazon.
It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.
That’s where the importance of digital marketing shines as a beacon of hope for small businesses.
It’s the same for brick & mortar, e-commerce, and personal brands alike.
Digital marketing actually allows smaller businesses the ability to hold a top-ranking position. It exposes you to a wider audience on a much smaller advertising budget. When managed effectively, it gives businesses laser-focused control over where and how they spend their money.
4. You can target your ideal audience
One of the gifts that digital marketing has given us is the ability to target your audience better.
Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you have the capability to directly reach leads interested in your business. You don’t have to hope that people will see your traditional marketing efforts and contact your business.
With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.
Let’s say your ideal customers are men between 25-35 years old who are single and make at least 10 LPA. You’re trying to reach this ideal customer on social media to get them to follow your business.
If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad.
When you can better target people in your audience, you drive better results with your campaign. You’ll reach more leads that are interested in your products or services.
·5. More Advanced Analytics
What do you really know about how a TV ad performed? You can determine best times for the ad to air and best frequency if you do some testing.
You might create a focus group to drill down on the data.
But generally, you only know its reach according to the agency and whether it increased buzz, sales, or met a similar marketing goal.
Now, let’s look at the importance of digital marketing in comparison.
With digital marketing you know the following about your ads and users:
Whether they actually saw it.
If they interacted with it
If they liked it
If they shared it with a friend
If it prompted another action
If it led to a sale down the road (this when deciding how to best spend money)is important
You also learn much more about the people interacting with that ad:
Who’s most interested in your ads?
What are they like?
What terms do they use to find you online?
Which websites do they visit that lead them to yours?
6. You get an impressive return on your investment (ROI)
If you want to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have an awesome return on investment (ROI). When you invest in these methods, you’ll get more out of them. Email marketing has the highest ROI of any marketing method. It can get a whopping 3800% return.
So, why is there so much room for a great ROI with these methods?
It is very cost-effective to use online marketing methods. This leaves room for a great ROI because you don’t have to spend much money to run a campaign. It doesn’t cost much to run a PPC campaign or social media ad campaign, compared to some traditional methods, which allows your business to have an opportunity to grow.
Contact Jain Technoweb for all your digital marketing related queries and you will be amazed to see the results.